Our impact: 2021

BMJ impact report 2021 | Concluding with commitment

Concluding with commitment In this, our first-ever annual impact report, we have reflected on BMJ’s impact and mission delivery, and we’ve developed a bespoke impact measurement framework to deliver consistent understanding and reporting of our mission-driven outcomes.

As an organisation, we need to balance our financial health and our mission-driven outcomes. As we sharpen our ability to measure BMJ’s impact on better evidence , better decisions , and better systems , we will become more confident in holding ourselves accountable for delivering meaningful improvement. The new framework we’ve introduced in this report will focus our efforts around improving health outcomes through the different areas of work we undertake. These include disseminating research-

integrating policies and guidelines; strengthening the global healthcare workforce; helping professionals to make better clinical decisions, and showcasing evidence of best practice. Our new impact measurement framework sets out our broad mission to share knowledge and expertise to improve healthcare outcomes. It also highlights the nine non-financial mission outcomes that sit under our focus areas of better evidence , better decisions , and better systems.

We look forward to reporting more on our progress and learning over the next 12 months, in our 2022 impact report. Ruth Staunton Head of Corporate Marketing

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