Better evidence | BMJ impact report 2022
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Better evidence Finding a wider audience
The world’s social and economic crises and the pandemic have shown there are many people who want trusted, reliable information and evidence. We believe that this is one of the reasons that people are turning to The BMJ in growing numbers. www.bmj.com saw the number of active users grow from 22 million in 2019 to 31 million in 2020, and 49 million last year.
To create a healthier world, our view is that policy makers and civil society must do what health professionals do, and that is to prioritise outcomes related to health and wellbeing. That’s a world that we should unequivocally argue for, and work to achieve. Our journals, learning products, and decision support tools are primarily focused on supporting frontline staff to improve patient outcomes. Whether it’s research or education, we work with patients to make our content and information directly relevant to policy making and clinical practice. We continue to have real influence and impact at government level. In March 2022, The BMJ was referred to in the UK’s parliament to highlight the financial pressures besetting new medical schools.
Our agenda is broad and ambitious. The BMJ , our flagship journal, is both a leading UK and international publication. Our focus is health, but we support the multisectoral ambitions of the Sustainable Development Goals (SDGs). 5 And we are embracing new digital formats and multimedia, and adapting current article types to be more consumable and shareable online. Whilst we have some way to go to catch up with the best non-medical, non- scientific publishers, we are dedicated to making the changes that will transform The BMJ’s international and digital content over the next three years. 6
Dr Kamran Abbasi Editor in Chief, The BMJ
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