Marketing the Library
I don’t know a single health sciences librarian who “reads books all day,” yet the hackneyed misconception lives on. In reality, librarians not only keep things running smoothly with budgets, licenses, and contracts, but continuously develop innovative ideas to support and collaborate with our users.
You can have $1M worth of resources, but if no one knows about them or how to use them, what you’ve got doesn’t matter.
Elizabeth Hinton, MSIS, AHIP bit.ly/doody-hinton
I think there has been a consistent struggle during my tenure in medical librarianship for name recognition. This is not unique to medical librarianship. Services such as active research support and negotiating contracts and pricing are notoriously underrecognized components of the services medical librarians provide.
Jonna Peterson, MLIS
bit.ly/bmj-peterson
Kristy Steigerwalt, MLS, PharmD bit.ly/doody-steigerwalt
In addition to the critical marketing and visual brand recognition needs, I’m thinking of all of our interactions with customers — every touch point we have with them. Do we reflect a consistent quality brand? Does our brand reflect on us as a trusted, valuable, and essential partner to our health sciences students and clinical experts? What can we do to strengthen our brand?
Lynda Hartel, MLS, AHIP bit.ly/doody-hartel
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