BMJ Group brand guidelines

Blue 60% #7fa8d6 R127/G168/B214

Yellow 60% #f6cc66 R246/G205/B102

Orange 60% #eeaa7a R238/G170/B122

Secondary colours Our secondary colour palette has been designed to contrast with BMJ Group Blue and to add warmth and flexibility to our communications. We use the secondary colour palette within illustration to add consistency and help to create a unique illustration style, but at Group-level we lean mainly on the BMJ Group Blue #15375e, using Orange as an accent from the palettes. We use our secondary colour palette sparingly. Usually one secondary

Blue 40% #aac5e4 R170/G197/B228 Blue 20% #d4e2f1 R212/G226/B241

Yellow 40% #f9dd99 R249/G221/B153 Yellow 20% #fceecc R252/G238/B204

Orange 40% #f4c7a7 R244/G199/B167 Orange 20% #f9e3d3 R249/G227/B211

Blue #2a6ebb

Yellow #f0ab00

Orange #e37222

R42/G110/B187 C91/M53/Y0/K0

R240/G171/B0 C0/M35/Y100/K0

R227/G114/B34 C0/M65/Y95/K0

Red 60% #e17980 R225/G121/B128

Pink 60% #dd6fa2 R221/G111/B162

Purple 60% #a39ac7 R163/G154/B199

Red 40% #eba6ab R245/G166/B161 Red 20% #f9d2d3 R245/G210/B213

Pink 40% #e89fc1 R232/G159/B193 Pink 20% #f3cfe0 R243/G207/B224

Purple 40% #c2bcd9 R194/G188/B217 Purple 20% #e0ddec R224/G221/B236

Red #cd202c

Pink #c71065

Purple #6758a2

R205/G32/B44 C0/M96/Y90/K2

R199/G16/B101 C20/M100/Y30/K0

R103/G88/B162 C70/M70/Y0/K0

Aqua 60% #6dd0cb R102/G203/B205

Green 60% #a5d87e R165/G216/B126

Silver 60% #b7bcc2 R183/G188/B194

colour is enough to highlight important information.

Aqua 40% #99e0dd R153/G224/B221 Aqua 20% #ccefed R204/G239/B237

Green 40% #c3e5a9 R195/G229/B169 Green 20% #e1f2d4 R225/G242/B212

Silver 40% #cfd2d6 R207/G210/B214 Silver 20% #e7e8ea R231/G232/B234

Aqua #00b2a9

Green #69be28

Silver #87909a

R0/G178/B169 C84/M0/Y38/K0

R105/G190/B40 C70/M0/Y100/K0

R135/G144/B154 C12/M6/Y0/K40

BMJ Group brand guidelines | V1.0