BMJ Group brand guidelines

Logo use

How to use the logo What not to do

Opposite are examples of logos being used incorrectly. These rules apply to all internal and external communications. If you are unsure how to display a logo, please contact the brand team for advice and support bmjbrandteam@bmj.com

A healthier world

Never change the colour or add an outline to the logo

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Never add a strapline to any of our logos

Never create your own logos

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Never stretch or alter the logo

Never manipulate a logo by adding text

Never change position of the company logo

Never place copy or images within the exclusion zone, or have the logo too close to the edge.

Never publish a logo that is hard to see (inaccessible).

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Never add effects to the logo

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