Logo use
How to use the logo Logo placement
Heading
Product Name
eTOC emails The BMJ Group logo can be omitted when the product logo is used as the lead
Portrait Logos can be positioned top left or bottom right
Flyer / advert / postcard Put the logo top left, or bottom right if you need to include a heading
In all cases, the logo should be used thoughtfully and sparingly. Avoid placing multiple logos within a single document, such as on every page of a brochure or slide presentation. As a general guideline, the logo should either lead or sign off the material. The top left corner is the preferred position for the leading logo because it provides the most prominent visibility. However, depending on design needs, it can also be positioned at the top right or bottom right. Never position the logo in the centre. There is no maximum size for the logo, but please maintain appropriate proportions when incorporating it into the artwork. If you are unsure how to display a logo, please contact the brand team for advice and support bmjbrandteam@bmj.com
Product Name
Product Name
Product Name
Website Use the top left for logo placement, except for partner logos, which should be placed in the top right. See page 14.
Product Name
Presenting multiple logos Always lead with the BMJ Group logo — preferably white on dark blue (#15375e). Follow with product logos in reversed white..
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Never centre the logo on any artwork, digital design, or website.
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