Logo use
What not to do
Opposite are examples of logos being used incorrectly. These rules apply to all internal and external communications. If you are unsure how to display a logo, please contact the brand team for advice and support bmjbrandteam@bmj.com
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Do not place logos too close to the edge. Remember to include an exclusion zone.
Avoid placing multiple logos within a single document. If the leading logo includes ‘BMJ’, don’t add the BMJ Group or BMJ Journals logo.
Never centre the logo unless it is a video or on a social media post.
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Never use the gradient or fulcrum effect on text.
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