Contents
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About BMJ Group
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Our mission
Our mission with vision
Our vision
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Our corporate website
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Our impact
Our logos Logo usage
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Negative/positive
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application Clear space Positioning
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Things to avoid
Typefaces and typography
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Our fonts
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Colour palette
Primary colours Secondary colours Colour accessibility Accessible colour
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combinations
The fulcrum Photography
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AI imagery 17 Guidance on all photography 17 Location 17 Lighting and colour 18 Image format 18 Reportage photography rules 19 Portrait photography rules 20 The fulcrum & photography 20 Writing style and tone of voice 21
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Help and support If you have any general questions, suggestions, or need advice on a specific project, email the brand team today at: bmjbrandteam@bmj.com
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