Photography
Contents
About BMJ Group
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Our mission
Our mission with vision
Our vision
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AI imagery In Group communications, we don’t use AI-generated or augmented imagery, consistent with our values as a trusted and transparent organisation. When searching image banks, please ensure your search excludes generative AI, and if unsure of the source, always check supplied images before use to ensure they meet this criteria.
Guidance on all photography It’s crucial that all photographs
Our corporate website
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Our impact
Our logos Logo usage
¡ Use natural poses, capturing a moment in time rather than appearing posed – especially for reportage photography ¡ Are considered from a global perspective ¡ Where relevant, showcase teamwork ¡ Reflect our diverse community
Negative/positive
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application Clear space Positioning
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Things to avoid
Typefaces and typography
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Our fonts
Colour palette
Primary colours Secondary colours Colour accessibility Accessible colour
Location A blurred background is preferable to focus on the subject.
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combinations
The fulcrum Photography
Remove unnecessary objects or visual distractions – cluttered backgrounds distract from the subject. This can be achieved by cropping in, or – preferably – choosing a clean, calm background.
AI imagery 17 Guidance on all photography 17 Location 17 Lighting and colour 18 Image format 18 Reportage photography rules 19 Portrait photography rules 20 The fulcrum & photography 20 Writing style and tone of voice 21
Help and support If you have any general questions, suggestions, or need advice on a specific project, email the brand team today at: bmjbrandteam@bmj.com
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