Lighting and colour ¡ Bright, clean, natural lighting is best ¡ Subject is lit well so the focus can be understood
Image format ¡ A variety of landscape and portrait options for each shot when possible ¡ The subject is placed on the left or right of the frame to leave room for accompanying text ¡ When highlighting everyday or end-user applications, images should be tightly cropped, taken from an interesting angle or be almost abstract in composition
¡ You may tint an image in our palette colours, in order to reinforce the brand and/or use it as a background. This should be done in Photoshop, by making the image into a Duotone, and applying a 100% tint of a palette colour (for Group materials we strongly suggest you use Group Blue, Grey or Orange from the palette) as the colour
BMJ Group brand guidelines | V1.0
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