Why we need guidelines
Why do we need guidelines? At BMJ Group, our brand is one of our most valuable assets. It embodies the trust, credibility, and inclusivity we assert as a values-driven organisation. These guidelines provide clear, non-negotiable standards that define how we present ourselves to the world – from our logo and tone of voice to how we communicate our vision of helping to create a healthier world. They are not guidelines open to interpretation – they are definitive principles that reflect who we are and what we stand for.
Paying close attention to these guidelines is an essential part of everyone’s role because they ultimately uphold the integrity of our identity across every touchpoint. Your regular use of them will have a positive impact: • provide consistency across our product portfolio toward a more unified, professional, and impactful presence • remove the risk of confusion, both internally and externally • erase any erosion of trust or decreased customer confidence • prevent a diluted identity that ultimately undermines our vision of helping to create a healthier world These guidelines are a collaborative work in progress and will evolve annually with new examples and updated guidance.
2
Ask a question: bmjbrandteam@bmj.com
Powered by FlippingBook