Using colour
Using colour
Primary colours – functional
Primary colours BMJ Group blue (#15375e) and BMJ blue (#2a6ebb) are the core colours for all artwork and communications. Headings BMJ Group blue #15375e BMJ blue #2a6ebb BMJ dark grey #232323 White on BMJ Group or BMJ blue backgrounds. Body copy BMJ dark grey #232323 Links
BMJ Group blue #15375e R21/G55/B95 C100/M80/Y36/K28
BMJ blue #2a6ebb
BMJ grey #747678
BMJ dark grey #232323 R35/G35/B35 C69/M60/Y56/K65
White #ffffff R255/G255/B255
R42/G110/B187 C91/M53/Y0/K0
R116/G118/B120 C30/M23/Y17/K58
BMJ blue #2a6ebb Secondary colours
Secondary colours – decorative
Use secondary colours to add vibrancy, highlight key elements, and create visual interest. Use them sparingly,; ideally limit to only one or two per artwork
to maintain clarity and impact. Key principles for colour use Functional vs decorative use
Yellow #f0ab00 R240/G171/B0 C0/M35/Y100/K0
Orange #e37222
Red #cd202c
Pink #c71065 R197/G0/B132 C12/M100/Y0/K0
Functional colours (BMJ blue, BMJ Group dark blue, BMJ grey) are for core content, navigation, and branding. They should be used for text and key information. Decorative colours (secondary colours) are for accents and highlights, used sparingly to avoid visual clutter.
R227/G114/B34 C0/M65/Y95/K0
R205/G32/B44 C0/M96/Y90/K2
Purple #7d5cc6
Aqua #00b2a9
Green #69be28
R125/G92/B198 C68/M76/Y0/K0
R0/G178/B169 C84/M0/Y38/K0
R105/G190/B40 C70/M0/Y100/K0
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