BMJ Group brand guidelines

Using colour

Using colour

Primary colours – functional

Primary colours BMJ Group blue (#15375e) and BMJ blue (#2a6ebb) are the core colours for all artwork and communications. Headings BMJ Group blue #15375e BMJ blue #2a6ebb BMJ dark grey #232323 White on BMJ Group or BMJ blue backgrounds. Body copy BMJ dark grey #232323 Links

BMJ Group blue #15375e R21/G55/B95 C100/M80/Y36/K28

BMJ blue #2a6ebb

BMJ grey #747678

BMJ dark grey #232323 R35/G35/B35 C69/M60/Y56/K65

White #ffffff R255/G255/B255

R42/G110/B187 C91/M53/Y0/K0

R116/G118/B120 C30/M23/Y17/K58

BMJ blue #2a6ebb Secondary colours

Secondary colours – decorative

Use secondary colours to add vibrancy, highlight key elements, and create visual interest. Use them sparingly,; ideally limit to only one or two per artwork

to maintain clarity and impact. Key principles for colour use Functional vs decorative use

Yellow #f0ab00 R240/G171/B0 C0/M35/Y100/K0

Orange #e37222

Red #cd202c

Pink #c71065 R197/G0/B132 C12/M100/Y0/K0

Functional colours (BMJ blue, BMJ Group dark blue, BMJ grey) are for core content, navigation, and branding. They should be used for text and key information. Decorative colours (secondary colours) are for accents and highlights, used sparingly to avoid visual clutter.

R227/G114/B34 C0/M65/Y95/K0

R205/G32/B44 C0/M96/Y90/K2

Purple #7d5cc6

Aqua #00b2a9

Green #69be28

R125/G92/B198 C68/M76/Y0/K0

R0/G178/B169 C84/M0/Y38/K0

R105/G190/B40 C70/M0/Y100/K0

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