Using colour
Accessibility All our content must meet WCAG 2.2 AA standards—the global benchmark for digital accessibility and a legal requirement in many countries, including the UK under the Equality Act 2010. For some customers, providing WCAG 2.1/2.2 AA- compliant content is already mandatory. For others, upcoming regulatory changes will require the same. Meeting these standards is essential to maintain trust, meet contractual obligations, and ensure no user is excluded. BMJ Group blue (#15375e) and BMJ dark grey (#232323) on light backgrounds work well. If using white text on any background, ensure it’s large enough and contrast-tested. Mandatory requirements: 4.5:1 contrast for normal text 3:1 contrast for large or bold text Check all designs are accessible at colourcontrast.cc Accessible design supports clarity, compliance and our values as a trusted global healthcare knowledge provider.
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If using white text on any background, ensure it’s large enough and contrast tested.
Ensure the logo is clear and legible
Adding a tint overlay makes the logo and text accessible
Carefully tested secondary colours for subheadings or callouts where contrast meets WCAG 2.2 AA standards are acceptable
The use of secondary colour BMJ pink effectively highlights the call out, Try it now
Consider using darker text on lighter backgrounds for clearer readability
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