Our logos
Contents
About BMJ Group
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Our mission
Our mission with vision
Our vision
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When using our logotypes please use our official files only, and adhere to these guidelines at all times. Do not recreate anything – if you have a specific need and want advice, please contact the brand team.
Our corporate website
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We have two versions, the primary BMJ Group logo (horizontal) and secondary BMJ Group logo (stacked) version. If you have room to use the primary logo, you must use it. The secondary logo was created only for where space doesn’t allow for the primary logo, for example social media or app icons. Digital and print file formats are available.
Our impact
Our logos Logo usage
Negative/positive
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application Clear space Positioning
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Things to avoid
Typefaces and typography
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Our fonts
Colour palette
Primary
Primary colours Secondary colours Colour accessibility Accessible colour
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combinations
The fulcrum Photography
AI imagery 17 Guidance on all photography 17 Location 17 Lighting and colour 18 Image format 18 Reportage photography rules 19 Portrait photography rules 20 The fulcrum & photography 20 Writing style and tone of voice 21
Secondary
BMJ Group Blue
BMJ Group Logo Grey
The logo is composed of the ‘BMJ’ prefix in our customised Neo typeface, with ‘Group’ in Interface Light. The colours are blue #15375e and grey #575756 (NB. the grey is exclusive to our logo, and not included in the corporate colour palette). Group
#15375e R21/G55/B95 C100/M80/Y36/K28
#575756 R87/G87/B87 C0/M0/Y0/K80
Help and support If you have any general questions, suggestions, or need advice on a specific project, email the brand team today at: bmjbrandteam@bmj.com
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