BMJ Group brand guidelines

Multimedia

Video Common rules and guidance

Use sentence case throughout and adhere to our style guide. Start and end with one logo only. There’s no need to repeat it on every slide. Use BMJ Group colours to present multiple products – BMJ Group blue #15375e (primary) – BMJ orange #f37222 (accent only) Ensure logo and text are appropriately sized and balanced. Where suitable, use the fulcrum graphic device. Refer to The BMJ motion toolkit for additional guidance — while created for The BMJ, it has more detailed advice that applies across the Group.

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