BMJ Group brand guidelines

Multimedia

Apps General guidance

Keep app design clean and clinical by prioritising clarity, readability and a user-first approach. Adhere to our official colour palette, and apply product colours consistently. Logos should appear only on the first and last screens, ideally using the white reverse version. Align elements purposefully . Text should sit side by side and along the top, with ample white space to maintain a clear layout. Icons must be intuitive and functional, and navigation should be simple to follow. Ensure accessibility through strong contrast, scalable text and clear labels.

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