BMJ Group brand guidelines

Common questions answered

Logo placement and usage When promoting BMJ Journals, do we lead with the BMJ Group logo or BMJ Journals logo? Always lead with the BMJ Journals logo when promoting our journals. This ensures clarity and reinforces the product’s identity as part of the trusted BMJ family. If we feature a product logo top left on collateral, do we also add the BMJ Group logo at the bottom right? When leading with a product logo, the BMJ Group logo should be placed bottom right. However, for smaller adverts, it’s acceptable to use only the product logo. Where should I put a logo if it doesn’t look right in the top left or bottom right? Is there flexibility in positioning? Whilst the preferred position is top left or bottom right, the design might not lend itself to this – where needed, it is acceptable to place the logo in the bottom left or top right. Why does the favicon on the product and services websites still have the BMJ product logo? Should they be updated? The product BMJ logo works well because it’s instantly recognisable, and that BMJ logo (and the colour) is the prefix of all our sub brand product logos. Therefore there is no need to have these updated. In an email promoting a journal with a partnering society, where do I place the partner lo go—top right or bottom right? BMJ Journals logo should be placed top left and partner logo top right – paying attention to equal size, balance and alignment. In an image lock up with BMJ Group, is it ok to have the ‘at BMJ Group’ as text, or should it be the specific BMJ Group logo? We never lock up the logo (remember the exclusion zone – see page 8) so instead use text. An additional logo isn’t needed if you mention BMJ Group.

Email sign-off and branding Should we sign off an email as ‘BMJ Open Access team’ or ‘BMJ Group Access team’? Use the BMJ Group open access team as the sign-off. This reinforces the BMJ Group identity while also specifying the team. Always use sentence case for consistency. General logo and brand guidelines When referring to BMJ Journals in text, do we say ‘BMJ Group Journals,’ ‘BMJ Journals,’ or ‘journals from BMJ Group’? Write BMJ Journals, as per the logo. BMJ Journals in the first instance, our journals, our journal collection, collection, or titles, thereafter. Logo use in digital and print media How should use logos in small banner ads or email footers? For small banner ads, use one logo – BMJ Group OR the product logo. Not both. In emails (A4 or longer), it’s acceptable to include both the BMJ Group and a product logo. Ensure the BMJ Group logo is smaller (about half or a quarter of the usual size) for visual balance – place the product

Here are some common questions the brand team often get asked. if you cannot find the answer to your question here please email bmjbrandteam@bmj.com

logo top left, and the BMJ Group logo bottom right. Social media and external branding How should I update the X button in journal email alerts?

The X button should match the BMJ Group blue to maintain consistency across all journals. This ensures a uniform, professional appearance regardless of the journal.

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