Mission, vision & values
Our values
Evidence-based The best decisions depend on the best evidence.
Independent, courageous and unbiased Improving healthcare requires independent and unbiased information, even if this means challenging perceived wisdom.
Proud of our people Our people are motivated to achieve our vision. We develop talent and celebrate success.
Patient-centred and customer-focused Patients, customers and users are at the heart of everything we do.
Transparent and open We create trust by being transparent and open.
Our values give us the focus and direction to bring about our vision for a healthier world by sharing knowledge and expertise to help health professionals improve healthcare outcomes.
Values-driven purpose statement BMJ Group is a values-driven organisation with a vision for a healthier world. We believe the best decisions depend on the best evidence. By providing the most credible and trusted tools and information, we help health professionals make better decisions and build stronger health systems. Our independent, unbiased approach drives transparency and openness, always putting patients, customers, and users at the heart of everything we do.
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