Logo usage
Negative/positive application Our logo is available in full colour, white and black versions to cover all applications and allow design flexibility. Where possible, we use the positive primary logo and the white primary logo against dark backgrounds.
Group
Group
Positive logo
White logo over solid colour
White logo used over imagery this logo can be used over imagery when the positive primary logo does not have enough contrast.
Positive logo used over imagery retaining clear legibility. This is the preferred logo to be applied over imagery.
Black primary logo To be used when print reproduction is limited.
BMJ Group brand guidelines | V1.0
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