BMJ Group brand guidelines

Common questions answered

Use approved artwork only Why is it important to use approved artwork for logos? The company logo and our core product logos have been specially designed to ensure they are unique and ownable. Using approved artwork ensures brand consistency and protects the integrity of our visual identity. Can I modify or recreate the logos for my own use? No, the logos must never be altered, recreated, or modified in any way. Always use the official logo files to maintain consistency and adhere to brand guidelines. Where can I find the official logo files? The official logo files are available from the brand team bmjbrandteam@bmj.com What types of logo files are available? Both digital and print file formats of the logos are available, ensuring you have the appropriate format for different use cases, whether online or in physical materials. What if I can’t find the logo I need? If the logo you need is not available in the provided resources, please contact the logo centre or the UX Team for assistance in obtaining the correct version. Are there any exceptions to using the approved logo files? There are no exceptions to using the approved logo files. Using unauthorised or altered versions of the logos could result in inconsistencies in our branding. What should I do if I find a discrepancy in the logo files? If you notice any discrepancies or issues with the logo files, please report them to the brand team (bmjbrandteam@bmj.com) so they can be corrected promptly.

What is the correct way to display multiple logos? Always start with the white BMJ Group logo on a dark, accessible background. Display all subsequent product logos in white at the same size on the same colour background for consistency. How should I display the BMJ Journals portfolio? Begin with the white BMJ Journals logo on a dark, accessible background. Ensure all subsequent journal logos or text are also in white to maintain A white reversed logo is a version of the logo where the design elements are presented in white, typically used against darker or contrasting backgrounds to maintain visibility and clarity. How do I apply the white reversed logo in different materials or platforms? a consistent and professional look. What is a ‘white reversed logo’? Whether you’re working on print, digital, or other marketing materials, always ensure the logo is displayed in white against an appropriate background that provides enough contrast to maintain legibility.

Here are some common questions the brand team often get asked. if you cannot find the answer to your question here please email bmjbrandteam@bmj.com

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