Logo usage
Contents
About BMJ Group
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Our mission
Our mission with vision
Our vision
2
Clear space To ensure our logos have breathing space, we added an exclusion area. This area is ¼ of the height of the logo and is shown below, marked with a green ‘x’ in this diagram. Our logos also have a minimum size to remain clearly visible on all applications. There is no maximum size, but please consider proportions when applying our logo to artwork.
Our corporate website
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Our impact
Our logos Logo usage
Negative/positive
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application Clear space Positioning
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Things to avoid
Typefaces and typography
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Our fonts
Colour palette
Primary colours Secondary colours Colour accessibility Accessible colour
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combinations
The fulcrum Photography
Group
AI imagery 17 Guidance on all photography 17 Location 17 Lighting and colour 18 Image format 18 Reportage photography rules 19 Portrait photography rules 20 The fulcrum & photography 20 Writing style and tone of voice 21
The minimum size of our primary logo is 115px wide or 30mm.
The minimum size of our secondary logo is 60px wide or 15mm.
Group
Help and support If you have any general questions, suggestions, or need advice on a specific project, email the brand team today at: bmjbrandteam@bmj.com
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