Logo use
Logo guidance How we create our logos
BMJ prefix in BMJ Group blue #15375e
Group Interface Thin (title case) in BMJ Group logo grey #575756
The BMJ Group corporate logo is distinct from product logos in colour and font, clearly differentiating the overarching brand from individual products and services. The corporate logo makes use of the BMJ Group blue #15375e, a colour that is used specifically to represent the entire organisation as a whole. The BMJ Group corporate logo is available in two formats – primary and stacked (see page 7). Product logos feature the BMJ prefix in BMJ blue #2a6ebb to, indicate their connection to the BMJ Group while allowing design flexibility to reflect each product’s unique nature. This distinction maintains brand hierarchy, ensuring the corporate identity remains central while products retain their own identity. In exceptional cases, such as events, new logo styles may be allowed, designed in collaboration with the UX team to ensure consistency with digital and print interfaces. Event logos should align with the specific theme or purpose while adhering to brand guidelines, including the colour palette, for cohesion across all materials. Request a logo Logos are produced by the UX team on a case-by-case basis. Contact bmjbrandteam@bmj.com
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BMJ prefix in BMJ blue #2a6ebb
Product name Interface Regular (title case) in BMJ grey #747678
Pay attention to the exclusion zone To ensure our logos have breathing space, we have added an exclusion area. This area is the height of the J descender. Never place copy or images within this exclusion zone.
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