Logo use
How to use the logo What to do
Use full colour as the first choice Our logos are available in full colour, white and black versions to cover all applications and allow design flexibility. Where possible, we use the full colour primary logo on a white background, or the white primary logo against a dark background. Exclusion zone To ensure our logos have breathing space, we have added an exclusion area. This area is the height of the J descender. Always check accessibility Under the guidelines, all critical content must meet at least the AA standard for colour contrast. Check your colour combinations here colourcontrast.cc (See page 22 for accessibility guidance).
Prioritise the use of the BMJ Group logo when referring to the organisation or presenting a collection of products.
The preferred logo usage is full colour on a white background.
The full white version of the logo can be used on a dark background, including gradients.
The full white version of the logo can be used on a dark background, including gradients.
Use the full black logo in print only for black-and-white or greyscale printing, cost-effective production, or high-contrast needs, ensuring legibility and brand consistency.
Use the full black logo in print only for black-and-white or greyscale printing, cost-effective production, or high-contrast needs, ensuring legibility and brand consistency.
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