Our impact: 2021

BMJ impact report 2021 | Making a difference with trusted information

Impact measurement framework BMJ is a global healthcare knowledge provider with a vision for a healthier world. We share knowledge and expertise to improve healthcare outcomes.

How do we measure our impact? In support of our vision of a healthier world, we decided to review everything we were doing (our continuum of services) to help deliver better evidence , better decisions , and better systems . These three important healthcare provision components help support improved health outcomes and create a healthier world. And this review has started providing us with the framework for benchmarking and measuring the outcomes of our work. These benchmarks will provide us with the right criteria to track future performance based on external markers with tangible proof of impact. It will also be a guide for setting additional goals across the organisation. Having more evidence of what achieves the best results for health professionals will help unlock new and exciting opportunities for BMJ and hold us to account in delivering our mission.

We do this by providing a continuum of services

Delivering quality research

Improved health outcomes

Policy and guidelines influence

Synthesised learning and best practice

Strengthened workforce

Clearer clinical decisions

Which leads to

Better evidence Patient and provider engagement Improved research integrity Faster and wider access to latest evidence

Better decisions Ability to apply best evidence Improved skills, wellbeing networks and career development Better supported and skilled workforce

Better systems High quality policy and guidelines Open research systems Improved healthcare provision

This ultimately results in

Improved health outcomes

Chris Jones , Chief Executive Officer, BMJ

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