For use on our corporate website and marketing materials and communications at Group-level.
About BMJ Group | 2 |
Our mission: | 2 |
Our values: | 2 |
Our impact | 2 |
Our logos | 3 |
Negative/positive application | 4 |
Clear space | 5 |
Positioning | 6 |
Things to avoid | 7 |
Typefaces and typography | 8 |
Our fonts | 8 |
Colour palette | 9 |
Primary colours | 9 |
Colour accessibility | 11 |
The fulcrum | 15 |
Photography | 17 |
AI Imagery | 17 |
Reportage | 17 |
Portrait | 18 |
Powered by FlippingBook